Brooklinen Towel Review: The Plushest Towel Ever Made?

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Brooklinen Towel Review

I am currently on a quest to find the best bath towel there is. I was off to a disappointing start after trying out a few Amazon bargains with over a thousand 5 star reviews. So I figured I would shell out a little more money to see if I could find a truly amazing bath towel. Once I started looking at towels, I kept getting recommendations in my social media apps and ads online for the luxury textile brand Brooklinen. I decide to give them a shot to see if they held up to all of their promises.

What to Look for in a Bath Towel

Bath towel quality is typically measured by how many grams the towel weighs per square meter (GSM for short). The higher that number, the denser the towel fibers are and the more absorbent and plush it will be. If you are looking for a luxury quality of towel, then you want to look for a towel of 700 GSM or higher. A decent quality towel should have at least 500 GSM. I wouldn’t recommend dropping below that for a bath towel unless you prefer super lightweight towels.

Another important component to consider in addition to GSM what fabric fiber is being used in the towel. Typically bath towels are made from one of the following types of Cottons: Standard Cotton, Egyptian Cotton, Turkish Cotton, and Supima/Pima. Standard cotton typically feels the least plush, but because of the shorter combed fibers, it tends to be a strong long-lasting towel.

The main differences in the last non-standard types are where they come from; all 3 of these can make excellent towels. Turkish and Egyptian cottons are both super high quality cottons with extra-long fibers that make them feel extra soft and absorbent. Turkish cotton has a slight edge in dry time over Egyptian cotton because of the way they are weaved. Pima cotton is grown in the Southwestern US using the same plant types as Egyptian cotton, and it is a high quality extra-long fiber cotton. It also makes an extra absorbent, plush towel.

One last component that you may want to consider is how and where the towel is manufactured and what chemicals are used in that process. It is estimated that at least half of common bath towels are made with potentially harmful chemicals that can make them resistant to stretching or easier to work with and weave. The most common culprit is formaldehyde. If this concerns you, it is worth looking for a Standard 100 label from OEKO-TEX. Textiles carrying this label have been throughly tested for harmful substances taking into account a regularly updated listed of known harmful substances. For more information about this label, you can visit the OEKO-TEX website.

Brooklinen Towel Options

Brooklinen offers three types of towels to choose from:

  • Super-Plush Towels – 820 GSM ($69 per pair)
    • Brooklinen’s plushest and highest-end towel, meant to give a luxurious spa-like experience. This is also their bestseller.
  • Classic Towels – 550 GSM ($59 per pair)
    • These are versatile, super-absorbent mid-range towels that is a bit lighter than the super-plush towels (and obviously a bit less plush and luxurious).
  • Ultralight Towels – 320 GSM ($49 per pair)
    • The most lightweight towel that Brooklinen offers, these towels dry super-fast, but are the least plush towels that Brooklinen carries.

As you can see, the main difference in these 3 towels are the GSM count which determines the weight and plushness of the towels, as well as the cost. All 3 of these towels are made from 100% Turkish Cotton in Turkey and carry the Standard 100 OEKO-TEX label for textiles.

While these towels definitely aren’t inexpensive, this price point is fairly common for a high end towel. Towels from Pottery Barn, Boll & Branch or higher end towels from a department store will typically fall somewhere within this range.

You can purchase these towels in Standard Bath Towel size, a larger Bath Sheet Size, as Hand Towels, as Washcloths or in bundles of these. Currently, all of the towels are available in 4 colors: White, Cream, Smoke (a light gray) and Graphite (a dark gray). Additionally the Super-Plush towels are available in a Marled Black color. Brooklinen also sells a bath mat that I did not try out as part of this review

My Experience with Brooklinen Towels

Brooklinen Super-Plush Towels
Brooklinen Super-Plush Towels

Personally my towel preference is a plush towel that is incredibly absorbent, so I purchased the Super-Plush towels. I bought both a Bath Towel (30” x 58”) and a larger Bath Sheet (40” x 65”) to test out both and see which I preferred. Additionally, I bought all of these in white because I like having the ability to bleach my towels if I need to, and there is just something about a bright white towel that evokes a spa-like experience. And hey, it’s 2020, we all need to enjoy the little things in life right now.

My first impression when I opened the box from Brooklinen and pulled out the towels was that they definitely lived up to the super-plush moniker. They were incredibly fluffy and super soft out of the box. I immediately washed and dried them, and they looked identical after that first wash. So first impressions were great.

After using them for several weeks and several washes, I have found they held up very well. Many plush towels have fibers that start to pull out as they get hung up in the wash, but not these so far. When I think about these towels, the best descriptor that comes to mind is fluffy. I absolutely love them, and I do think they are the best towel I have owned.

They do take a bit longer to dry than my other towels, so if you live in a very humid, muggy place, I would recommend making sure you either have somewhere you can really dry them out or to consider opting for one of the less plush options that Brooklinen offers. I also ended up preferring the Bath Towel to the Bath Sheet. The Bath Sheet is enormous, super-heavy and just takes way too long to dry out. It might be a good option for someone who is very tall, but for me, the Bath Towel is perfect.

If you’re on the hunt for a luxurious plush towel that will make home feel like a spa, these towels will definitely fit the bill. They are a more expensive option, but with towels, you really do get what you pay for. If you’re on the hunt for an inexpensive towel that dries quickly, but is still absorbent and soft, I’d recommend trying out these. These aren’t plush, but the do the job if you don’t want to pay as much for a towel.

Have you tried out Brooklinen towels? If so, what did you think? Please leave me a comment below letting me know. Thanks for stopping by!

If you enjoyed this post, you may also want to check out my Review on the Dyson Supersonic Hairdryer Review

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